We broke the Curry Brand news back on August 7th, so I guess it’s only appropriate for us to break the #Curry8 commercial that explains the tech, too 🤷🏻♂️
My sources in China revealed to me a video late last night, after I’d gone through all the trouble of writing — and I actually loathe writing and prefer to use my time creating videos — how Stephen Curry should avoid the sneakerhead culture because they’ve already planted harshly critical seeds in the comments of the memes that referenced our scoop.
The above commercial fully explains what seems to be ground-breaking technological developments in basketball shoe performance. I’ll leave the rest to the narrator (and now I’m thinking #wellactually the sneakerheads ought to hear him out 🤦🏻♂️)…
Narrator: “Obsolete rubber. Call in the scientists. Discover a new formula. Have a breakthrough,. Call in the guy who changed the game. Blow his mind and blow their mind.”
Random dude: “Oh, it's gotta be the shoes.”
[Aside: Wow, Curry really went there with the Jordan Brand/Mars Blackman jab! 😱👀]
Narrator: “Let's talk traction. Squeaking and slipping. Taps and slides take seconds off your game. Add real traction. A full second can get you an open look. Five open looks gets this guy more points per game. Squeaking is losing. Don't be a squeaker.
Let's make it lighter, like pillows on your feet. Take away the shock. Keep your legs fresh. Redefine the design. Make it beautiful.
Get the purpose. Now change the game for good.”
[The above is a transcription of the video that you can click to watch at the top of this article.]
It's a neat commercial. Does make me wonder how much of this is hype versus true breakthroughs/tech. It's totally true that squeaking is the sound of slipping, so if this cuts down on that it could be a real gain.
I'm skeptical of the actual game value of any pro shoes compared to any other, but it would be pretty crazy if a shoe became like the polyurethane swimsuits that got banned in competitive swimming.
Favorite part of that commercial: dancing sweater-wearing warriors mom appearance 2/3 of the way through.
Warriors GM Bob Myers just announced that Golden State's first practice will be delayed one day from Sunday to Monday after two Warriors players tested positive for COVID-19
So, camp officially opened today with the first thing being media availability.
I'll pull a bunch of this together into an article tomorrow, but just so we have somewhere to talk about it, I'm going to dump a bunch of stuff in here for now.
Steve Kerr said he expects to Kelly Oubre to start unless something changes drastically in camp. So Curry, Oubre, Wiggins and Draymond are locked in. The question is at center