How one anonymous account fooled sports media: a conversation with Matt from Akron

DNHQ speaks with the creator of "BS Sports" about the game, grief, satire, and the strange intersection between technology and belief.

I stumbled across BallSack Sports back in 2022 the way most people did: mid-scroll, half-paying attention, fully convinced I’d just seen a real piece of NBA news. What fascinated me wasn’t that I got fooled. It was how cleanly it happened. How quickly my brain accepted it. How easily the account moved from “this is hilarious” to “wait… hold on.”

This was…